Marketing Research- Sonoma County

Table of Contents rascal 1:Introduction summon 2: program line of Problems Page 3: abridgment of Background Research Page 3:Explanation of horizon Findings Page 4:Explanation of Survey Findings Continued Page 5:Explanation of Survey Findings Continued Page 6:Recommendations Page 7:Conclusion Page 8:Bibliography I: Introduction For the focal point of this project, we argon analyzing Taylors Refresher, a local favorite restaurant, infamous for their burgers, and located in St. capital of Montana in napa County. What makes this restaurant unique is that it represents the sensitiveer businesses in the Napa County tourism attention. These small restaurants argon at a abundant disadvantage, fighting bigger competitors who have more money for market and advertisement. Despite the approximative economic climate we are currently facing, tourism in the restaurant and victuals industry in Napa County has gravid s teadily. Napa visitors contributed nearly $265 million to the tax income of restaurants and other food establishments in Napa County.1 Unfortunately, these optimistic figures are not a true reflection of how much is macrocosm spent at little businesses, and local restaurants such as Taylors Refresher.

These smaller locations cannot launch large advertisement campaigns that fit their larger competitors. merchandise to tourists, and attracting people to such smaller venues and businesses must(prenominal) be strategically implemented in an efficient manner, in wander to get higher numbers in the virtually cost efficacio us way. Fortunately for these small business! es, many tourists are already flocking to the discipline for wines and wineries, food, friends, and families. The high cost of gas, which was a massive deterrent to bridle-path travel to the area, plummeted from record highs a year past to whatsoever of their lowest levels in years. The future tourism industry in Napa County is looking positive. The people are here, and there is an abundance of spending. The true question...If you want to get a safe essay, order it on our website: OrderCustomPaper.com

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