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Qantas In-Flight Connectivity Service & Optus (SingTel) iPh angiotensin-converting enzyme Package Prep atomic number 18d by: Xue yang (6193595) Ziyang Xu (5786185) Courtney Ashworth (6152392) Executive abbreviation This report has analysed two innovative-made products released by two separate companies. These companies are Qantas Airways Ltd who have begun pass in-flight connectivity allowing passengers to send emails and surf on the internet by electronic device. The second product is an iPhone package released by Singtel Optus comprising all of their occurrent services available on their 3G network along with the new Apple iPhone handset. Both companies have released these products in an assay to bide competitive within their respective industries. Both companies set out to persona products differentiation as a major operating(a) dodge however Optus’ products must also compete by utilise a bell leadership strategy. Prior to the intimately la te(a) product launch in the 2006-7 financial year, Qantas’ financial surgical operation was excellent and was reflected in large increases in Net value subsequently Tax, (NPAT), Return on Investment, (ROI), and Economic Value Added, (EVA®). after launching the new product, the ROI decreased about 1% collectable to the increase of total capital invested and EVA® slightly increased because of a large net profit which this report suspects was because the new in-flight connectivity met consumer demand. additionally the global financial crisis has alter Qantas’ results, (Qantas 2008), and has lead to a substantial decrease in both EVA® and ROI. The global downturn has alter Optus as well and has compounded high investment in the company to result in increased operating cost and decreased profits, (SingTel 2008). After launching the iPhone package, Optus had a drop of $A44 one million million in its Earnings before Interest, Tax, derogation and Amort isation, (EBITDA), result for the world-cla! ss quarter of 2008-09 (IBISWorld Australia 2009), because the operating cost was...If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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