Media Analysis †The Apprentice Essay

The draw a bead on of the introduction to The Apprentice is to introduce the programme to its interview the main catch is to gain TV ratings so the eldest four minutes be crucial in drawing in the audiences attention and making the award interesting and appealing to the target audience so they continue to watch. on that point atomic number 18 numerous visual codes in the opening of the programme. The contestants ar first introduced and the camera is watching them enter the city of London. All of the contestants ar shown move up or on some form of transport, this could symbolise how the best hoi polloi have been chosen from every everywhere the country to come to wizard transmission line orientated and busy city to compete for one lifetime changing pilgrimage. Furthermore, the journey is metaphorically amplified by the contestants carrying suitcases and walking forwards, this make believes a brain of them embarking on a life changing journey together with altogethe r one outcome. This is ground tackleed by the dialogue the contestants use, for example I am a winner this shows to the audience that this is going to be an intense battle to acquire the winner.The contestants argon seen walking in a class together over a bridge, this could connote the bridge to successes and they be walking over to the otherwise side trying to gain the success that they want, which again signifies a journey and the camera movement used here is tracking the whole group so the audience know that they will be following them on the journey.The programme is set in London which is pragmatically suggesting this is the centre of business in the United Kingdom and thats why they have gather here. In the clip the audience are shown how busy the city is by the amount of transport and people, this could suggest that in that respect is competition between the contestants and also competition in the business ball. The scene is set at dayspring this connotes the idea tha t business never rests in London and that the business world is awake and ready.There are also visual codes displayed by the characters that undercoat business firstly all of the contestants are dressed smart, in suits or skirt suits. They also all carry some form of briefcase which is stereotypically something that a business person has with them all the time. When the characters speak they pragmatically and stereotypically show that they are business minded people I am the best I am what Alan dent is looking for are examples of what are said and these are expressed in a very strong, arrogant and argumentative way.In the opening there is a point where the audience are shown Alan scribble on top of a large building in the substitution of London looking out to the city which suggests his strength, this is anchored by the camera hypothesis used here which is a low angle, this connotes the idea that he is a powerful man and the centre of attention, the use of the camera movement skreak also anchors his power as it arcs around Alan Sugar so we are given a 360 degree view of him and the city.Sound is used to anchor Alan Sugars power throughout the soundtrack and underscoring practice of medicine builds up into a dramatic tension when he is talking to the contestants and when the camera is focusing on him. Furthermore, the iconic dialogue youre fired is repeated more than one time in the scene, something which is signifi hobot to his persona and something the audience recognise. This is reinforced with the school shop at of Alan Sugars hand pointing towards the fired contestant, in addition to this the crop shot also creates asense of mystery as the audience are left unaware of the contestant that has been fired and who he is pointing at, so they are left wanting to watch the show with the suspense that all notwithstanding one contestant will be fired and they can try judge who he will fire within the programme.The contestants are portrayed as weak when they are around Alan Sugar there are lots of reaction shots used to show their expressions and reactions to the tasks and what Alan Sugar says to them, this shows his power over them and signifies the meaning of the programme and his role and the contestants role. The underscoring music also adjusts to the witticism and atmosphere and is anchorage for what the contestants are portraying themselves as, at the beginning when the contestants are trying to display power then the music is louder and faster but when they are portrayed as more vulnerable facing Alan Sugar the music is quieter and slower and towards the end of the opening fades out into the beginning of the programme.I think that the opening scene of The Apprentice is very successful in fulfilling its purpose. I feel that it engages the audience by the visual codes and they all create a strong anchorage for what the programme is about. There are many different camera shots, angles and movements used which again draws in th e audiences attention and makes them want to carry on watching the programme. Finally, the mix of the soundtrack and underscoring music with the dialogue allow the opening to intensify reality and give an keenness into the programme and also the contestants and Alan Sugar.