Barilla SpA - Harvard Business Case Analysis

Overview: Industry * Mature intersection by 1990. Little or no result domestically (Italy) * trade commercialize experiencing large ontogeny (20-25% per yr in European countries) Expect 2/3 of stark(a) demand from east European marketplace. Demand is high because they wishinged low- termsd basic aliment products * Limited or no seasonal demand * Highly competitory domestically over two hundred0 alimental paste makers in Italy. Declining margins. * pasta market is extremely price sensitive. * saltwort is the market loss leader in Italy and is the industrys largest manufacturer. * Supply chain represents just about 55-58 schedule DOH of dry goods (30 in the CDC, 14 at the Distributor, 11-14 at the Supermarket or Independent Shops) Competitive Strategy * kelpwort is the largest pasta manufacturer in the world (35% of market in Italy and 22% of market in Europe) * Also 29% of the Italian bakery product market * vertically integrated - owned mills, pasta/bread plants, and statistical scattering network * High quality product * Largest and well-nigh advanced manufacturing facility (Pedrignano plant) revolve about is on developing most effectual production methods for existing and novel products. * Will increase focal point on export opportunities. * germinal marketing campaigns Large scale publicizing programs promotions. Also, selling in vapid box with a recognizable color pattern created fond brand name course credit and image for their pasta.

Enjoyed a firm brand image in Italy * Product mix Fresh products - 21 xxiv hour period shelf animation Dry products - long shelf bread and butter 18-24 months, medium shelf life 10-12 weeks (75% of Barillas sales) 800 dry SKUs; 470 pasta SKUs from 200 pasta shapes. Pasta SKU specialisation by packaging. * Plans to exploit new market opportunities in Eastern Europe. * Focus on high rule book manufacturing. Distribution Network Barilla Manufacturing Plants To Barilla CDC or Barilla depots To Distributors (GDs or DOs) To Supermarkets, Small Independent Shops... If you want to get a all-inclusive essay, order it on our website: Ordercustompaper.com

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