Customer Relationship Management

Introduction The case discussed in this assignment is a re in ally raise one. It is of Mr. Nasser, who has in him the spirit of entrepreneurship combined with a estrus for harmony. Having graduated in music, and with experience of working in US, Nasser returns to Oman to dog his Dreamz untrammeled and to make use of the current trends and opportunities in the local commercialise to bring forward music. It is overly mentioned that the issue of music is a irritable one with some sections of the society terming it as a proscribed and hence he must be very advertent in marketing his activities. Q.1. Develop a day-dream and commission argumentation for Dreamz Unlimited. According to Johnson, Scholes and Wittington (2006), a vision claimment or strategic intent is the desired future state of the face It is an aspiration around which a strategist, might stress to focus on the attention and energies of members of the organisation. A mission is a general formulation of the over every(prenominal) purpose of the organisation which ideally is in chore with the determine and expectations of major stakeholders and concerned with the scope and boundaries of the oganisation. It is sometimes referred to in terms of the apparently simple tho challenging question, what line of business are we in?

Thus, a mission statement explains what the cheek does, for whom and the benefit. A vision statement, on the other hand, describes how the future willing look if the organization achieves its mission. ground on the above definition, the vision and mission statemen t offer be as on a lower stratum: Visi! on: To fix the joy of music to people of all ages and nationalities in Oman in tune with the cultural values. Mission: To procure around rise to a new industry of merchandising music in Oman in line with its cultural values and to bring variety of best music to the musical venues at clean prices thus generating maximum value for the customers as also to promote and support local musicians and giving them a political platform to perform. Q.2....If you necessity to get a full essay, order it on our website: OrderCustomPaper.com

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