Sales Management Essay Example | Topics and Well Written Essays - 1500 words - 8

gross sales Management - Essay ExampleSales force automation not only involves automation of various activities related to sales department of a go with but also assists the management in carrying out sales analysis, market analysis, and employee performance analysis. carrying into action of sales forces automation system in any company or organization is considered an important managerial decision but where it brings various advantages for the companies, it also leads to some disadvantages.Sales Force Automation helps the management of a company update the sales management processes in arrange to enjoy sheer sales mastery (Anderson 1996). The key activities carried out by the Sales Force Automation system include lead management, prospect management, account management, contact management, activity management, and sales forecast analysis (Wilkinson 2010). Sales Force automation helps the companies automatize different sales activities, which results in making the sales relate d processes more accurate and reliable as compared to traditional sales management.Sales Force Automation also helps the companies achieve market domination in any competitive market by increasing the productivity through automated sales processes. more or less of the key advantages of implementing Sales Force Automation system in a company include realization of risks, elimination of wastes, decreased administrative costs, improved contract management, better order tracking system, and increased lolly for the company.SFA system automates various sales processes such as order placement system, order processing system, and order tracking system. These automated systems result in making the sales department staff of a company more efficient. De Sousa (2010) asserts, Sales management software enables sales teams to concentrate more on their sales activities as opposed to administrative tasks. Companies should implement appropriate techniques such as supervisory feedback and